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Husqvarna Motorcycles UK announce their plans for offroad events


Having rapidly established itself as a formidable competitor in dealerships and tracks across the UK, Husqvarna Motorcycles has made a huge impact in every aspect of offroad motorcycling. Now the second biggest offroad brand in the UK, Husqvarna Motorcycles UK has capitalised on an immensely strong product range and incredible performances in competition. Husqvarna Motorcycles’ 2019 range is proof of this – with race winning engineering and technical innovation offered to the customer as standard. Current AMA Supercross champions, and hugely competitive in MXGP, WESS and Rally world championships, performance is paramount and is fed into every production machine.

Released in early summer to great acclaim, the entire 2019 Husqvarna Motorcycles offroad range is currently in all Authorised Dealers, where customers can discuss every detail of each bike with the professional and authoritative staff in a Husqvarna Motorcycles dealership. Given this, prominent presence in all forms of racing, and significant coverage in traditional and social media channels, Husqvarna Motorcycles UK has reviewed the way it communicates with its customers.

After careful consideration, and according Husqvarna Motorcycles’ brand values, a detailed assessment has been made regarding event and marketing activity for the remainder of 2018 and plans for 2019. The result of this is that Husqvarna Motorcycles will not be present at the 2018 International Dirt Bike Show at Stoneleigh.

For fans and customers wanting to see the 2019 range in fitting environments, Husqvarna Motorcycles will be attending the 2018 Weston Bike Race on 19-21 October with an extensive range of current bikes on display alongside the official Husqvarna Motorcycles UK race team. The huge reach of this event, the crossover between Motocross and Enduro, and Weston’s direct correlation to the sport ensures that Husqvarna Motorcycles will be highly visible across the entire event. Additionally, the offroad range will also be present at Motorcycle Live (17-25 November) and the MCN London Show (15- 17 February), where offroad machinery will sit along Husqvarna Motorcycles’ stylish new Street range.

2019 will also see Husqvarna Motorcycles UK support teams and riders in its core sporting markets. Husqvarna Motorcycles will still have a great presence in the Maxxis ACU British Motocross Championship with official and dealer supported teams. In Enduro, the firm has great UK based riders in the form of Graham Jarvis and Billy Bolt whose profile and performances are consistently world leading.

Husqvarna Motorcycles is undeniably committed to the offroad sector. Significant investment is being made by the company to further the product range, amalgamate more technology and drive innovation. This effort is being made to ensure that Husqvarna Motorcycles riders fulfil their potential and raise their riding performance to ever higher levels.

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