Infront Moto Racing is excited to announce that American brand RAM will become an official exclusive partner of the 2023 FIM Motocross World Championship.
Following the successful cooperation between MXGP and RAM that started during the 2022 season in Loket, RAM and MXGP will begin an official partnership throughout the 2023 season, starting at the upcoming MXGP of Patagonia-Argentina on the 11th and 12th March.
In 2022 RAM was present onsite at various events and provided the vehicles to bring riders to the press conferences while the American brand was also present at the 2022 Monster Energy FIM Motocross of Nations which took place in Red Bud parading riders during the team presentations to the crowd.
In 2023 RAM enters for the very first time as an official partner of the FIM Motocross World Championship season as the MXGP’s exclusive automotive partner. Besides, they will also play a starring role during Saturday’s Qualifying races, being the title sponsor of the revamped MXGP and MX2 qualifying heats, which will be called RAM Qualifying Races. As part of the partnership with MXGP, RAM will also be present with advertising boards around the tracks including a track bridge and a dedicated backdrop for the RAM plate Award given to the winners of the RAM Sprint Races. Additionally, an activation area in the paddock/public area at the events will give the MXGP audience the possibility to get to know more about RAM products range and bring the brand even closer to fans.
Thanks to MXGP’s global reach across Europe, USA, Asia, South America and more,
this collaboration will allow the American brand to be present on racetracks at all events and ensure greater media exposure.
Infront Moto Racing CEO David Luongo: “It is with a great honor and excitement that we announce this new partnership. RAM is one of the most prestigious and iconic car brands in the world, and it will fit perfectly with the spirit of the MXGP. Motocross is a very demanding sport and needs strong, powerful, reliable and iconic cars to be associated with. This is exactly what RAM is. We feel very proud to start this journey together, benefitting from the world establishment of RAM to continue to grow and develop our sport and bring it to uncharted territories. RAM and MXGP are made to serve each other and to grow each other. I would like to thank Domenico Gostoli and all the RAM team in Europe and in USA that made this project to happen. MXGP Rocks! “
“It is a historic moment for our brand as reference and a front runner in the pick up world, and always strongly committed to push the limits, innovate and redefine what a pick up truck can be.” stated Domenico Gostoli, Head of RAM & Dodge Brands Enlarged Europe “These are all values we find in the pure sporting spirit of the MXGP Championship. We are extremely proud of this collaboration which aims to bring even more intense emotions to our passionate customer base around the world.”.
RAM: number one in high-quality new vehicles
RAM Truck was launched in 2009 in the US as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup — RAM 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab — RAM designs trucks which aid customers in heavy-duty work and take them wherever they need to go. The RAM 1500 lineup also includes the Know & Go mobile app featuring an immersive experience for customers who want to learn more about their vehicles.
RAM continues to outperform the competition and sets the benchmarks for several important features, such as towing capacity, payload, interior space and much more.
After the successes collected in 2021, 2022 confirmed the appreciation of customers and critics for the RAM Brand, which won 20 awards during the year. Prominent among them was the 2022 Best Truck Brand award, received for the third consecutive year by U.S. News and World. As for individual models, of note are the Top Safety Pick award-delivered by IIHS-and 2022 Full-size Pickup of the Year-delivered by Auto123-obtained by the RAM 1500 for the third and fourth year in a row, respectively.
Accomplishments enhanced by the first months of this 2023, in which the Brand has already secured eight awards, including Car and Driver’s Editor’s Choice for the RAM 1500 RTX model for the tenth consecutive year.
Infront Moto Racing is delighted to welcome RAM as an official partner of the 2023 FIM Motocross World Championship and look forward to the success of this partnership throughout the upcoming campaign.
Words: Press Release | Photo: RAM
