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ODI: A World Leader in Grip Technology, has been a pioneer in developing market-leading grips across motocross, power sports, bike, snow, ATV and water sports for 25 years. Now, for 2020, it joins the Arenacross Tour as its ‘Official Grip Partner’.

Over the years, ODI have fine-tuned their world class products to provide the highest level of comfort and longevity possible in their grips. The company were the innovators of Lock On Grip System which revolutionised the way grips are installed and secured, which still stands as the worldwide standard. ODI has chosen to continue producing products exclusively in the USA in its own facility. While other manufacturers are scurrying to the lowest possible cost producer overseas, ODI remains dedicated to maintaining the highest possible product quality facilitated by its long-term relationships that have been developed with its suppliers.

Commenting on the new partnership with Arenacross, Kellie Parsons, Marketing Director at Madison, said: “We are thrilled to be sponsoring the Arenacross Tour with ODI for 2020. Fans of motocross from all over the country flock to the shows and it was a no-brainer to partner up with ODI – a market-leader when it comes to grip technology. ODI is an exciting brand that many motocross fans recognise, so it makes perfect sense to get behind the most exciting motocross event in the country. We can’t wait for round one to kick off in Belfast on January 17th.”

Covering Motocross, BMX, Mountain Bikes, ATV, Road Bikes, Sport Bikes, Snow and Watercraft, the company have apparel, handlebars and accessories to add to their repertoire. ODI is a tried, tested and trusted product, most notably by their ambassadors and Motocross sporting legends Jeff Emig and Ricky Carmichael alongside BMXer Drew Bezanson.

Matt Bates, Managing Director at ASL Activation and Events who run Arenacross commented “I am delighted that ODI have partnered with the Arenacross Tour for 2020. It is fantastic to have growing representation from brands such as ODI who are core to motocross as a sport. Arenacross offers the ultimate platform for brand exposure, in an audience full of avid motorsport fans.  I am delighted to have ODI partner with Arenacross for the first time.”

Following a record year, the 2020 Arenacross Tour heads back to The SSE Arena, Wembley, joining Resorts World Arena, Birmingham and The SSE Arena, Belfast in what’s set to be a stunning winter showdown from Europe’s leading action-sports show.

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